“Blogging is for everyone.”

UBIQUITY: So should everybody in the world have his or her own blog?

ITO: A lot of it has to do with what the definition of a blog is, but to generalize what a blog is, you might think of it as a content management system for micro content and standardized syndication, filtering format and notification format. That includes everything from how to post pictures from PhotoShop, to Alzheimer’s patients talking to their families, to all kinds of things. If everyone is interested in sharing content with others, I think that everyone will end up, in some way, becoming a blogger, and part of what could be called the consumer publishing movement. A lot of it has to do with the fact that our computers and our phones are becoming so much more powerful that you can create and edit content, and you can post it and share it.

UBIQUITY: So it’s not just for pundits.

ITO: No. The people who are leading the way are people who like to have opinions and share opinions, and talk. But at the end of the day I think that everyone has something to say. Blogging is for everyone.